CLIENT - Bugatti Automobiles S.A.S // PROJECT - Bugatti Chiron
The Chiron is the most modern interpretation of Bugatti’s brand DNA and embodies the new design language. The styling accentuates the performance aspect of the super sports car. In order to achieve a 25 percent increase in performance compared to its predecessor, almost every single part of the engine was looked at and newly developed. This feat of engineering resulted in the W16 engine of the Bugatti Chiron being able to develop an unbelievable 1,103 kW (1,500 bps) from its 8 litres of displacement. The engine reaches its maximum torque of 1,600 Nm thanks to the turbocharger which Bugatti actually even developed itself.
Molsheim is the home of the Bugatti family, the birthplace of the brand and the modern headquarters of the company. Located in France – in the heart of Alsace – Molsheim is where Bugatti’s long history of success began in 1909 when it started making cars that caused an absolute sensation. This was where the brand values of art, form and technology were born; values which endure to this day.