CLIENT - BMW // PROJECT - Concept 8 // AGENCY - HOFFMANN u. CAMPE X
The BMW Concept 8 Series embodies what BMW icons have always stood for: it combines the agility of a sports car with the style of a gentleman. Concentrated power meets modern luxury. And uncompromising dynamism unites with timeless elegance. There is only one place to continue writing the story of an automobile icon: on the racetrack. Its dynamic exterior hints at the power contained within the BMW Concept 8 Series. Even when standing still, this expressive sports coupé leaves no doubt as to the superlative driving experience in store.